Logitech purchases audio device company, Jaybird

More bass!

Logitech, the popular audio company, has purchased Jaybird for $50million

What’s Jaybird got to do with all this? Well, not all music gets to be shared out loud! We see it all around us everyday – people love to listen to music everywhere and sometimes in places where listening out loud would just not work. Jaybird hit on a great idea of making products for people actively engaged in sports and who wanted music to power their passion for their sport. With the right product (and Jaybird makes them), you can now pursue your sport with your music. It’s a potent combination.

Since 2011, when I started running the music business, we’ve worked really hard to move beyond our PC speaker roots. We had to do this because the way people listen to music has changed dramatically. We were able to do it by making products that were truly mobile and fit the lifestyle of our target consumers. As we said at the time (and we still say), we want to “Make Music Social” and offer ways for people to take their music anywhere and share it out loud. We bet big on a shift to wireless and this shift has happened big time. As we pursued this bet, we retreated to home base with our existing wearable business – the custom business for professional touring musicians – but all the while we nurtured desires to grow beyond our thriving but niche UE PRO business.

 

Logitech’s blog post about the announcement.

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